Japanese billionaire, Yusaku Maezawa, is giving out $9 million to his Twitter followers to see if the money makes them happier.
The online shopping mogul will share 1 billion yen (around $9 million) among the Twitter users. Winners will end up with a million yen each (roughly $9,100).
In an announcement on YouTube, the tech tycoon called the contest a “serious social trial” to see what impact a million yen could have on a person’s life.
The billionaire who tied the giveaway to the idea of basic income, or the theory of providing a periodic no-strings-attached payment to all citizens that has gained traction in some political circles and is backed by Democratic U.S. presidential candidate Andrew Yang, urged contestants who are only expected to retweet his January 1 post to use the money “as they like” and to answer regular questionnaires about how they’re using it.
Almost anybody was eligible to receive the small piece of Maezawa’s fortune. All they had to do was join Twitter and retweet the announcement tweet before midnight on January 7.
More than 4 million people heeded his call and retweeted. A lottery will determine the winners, and Maezawa will personally notify them in a direct message within two to three days.